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Become a fitter founder in 7 days.

Most founders overthink their health. Ice baths, coffee timing, staring at the sun. Meanwhile they skip the thing that actually moves the needle: a short workout, every day.

You can't declare yourself a fit person. You build the identity two ways: the daily habits of a fit person, and a community that holds you to them. This challenge gives you both.

One email a day for seven days: a founder story, a business challenge, and a workout. Most need no equipment.

One email a day for 7 days, then my Thursday newsletter. Unsubscribe from either any time.

what's inside

  1. Day 1: from failing milkshake salesman to billionaire

    He was 52 and stuck. One bold move changed everything.

    In your inbox
  2. Day 2: the foster kid with the egg empire

    From foster care to $10M+ revenue. One gritty step at a time.

    In your inbox
  3. Day 3: the $30B dealer selling shoes like stolen stereos

    Phil Knight sold from his trunk. The obstacles became the path.

    In your inbox
  4. Day 4: living in a shack in China on $1 a day to $2B a year

    Nick Mowbray bet on tiny tests, not luck. Fire bullets before cannonballs.

    In your inbox
  5. Day 5: the fax machine sales rep who rewrote underwear

    Sara Blakely turned every no into a smaller ask. Tiny wins stacked into SPANX.

    In your inbox
  6. Day 6: 100+ rejections to a $42B platform

    Melanie Perkins started with a tiny wedge. Persistence beat pedigree.

    In your inbox
  7. Day 7: growing up on food stamps to a $19B app

    Jan Koum was rejected by Facebook. Facebook later paid $19B for his company.

    In your inbox

Day 1 lands in your inbox the minute you sign up. The other six follow, one a day.

One email a day for 7 days, then my Thursday newsletter. Unsubscribe from either any time.